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Placement Types

Expert Sources

Journalist mentions that name your client as the person who knows. Useful for rankings, and for the next pitch that needs a quote.

  • 14 days

    Guaranteed turnaround

  • White-label

    You stay the face

  • NDA

    Ready from day one

The brief

What this desk actually does

Journalist mentions that name your client as the person who knows. Useful for rankings, and for the next pitch that needs a quote.

Journalist mentions that build trust

Who briefs this

Desks that need journalist mentions naming the client as the person who knows.

What you take home

  • Angle and spokesperson brief
  • Target publications and journalists
  • Placed quote or sourced mention
  • White-label coverage clip

On the account

What it changes for the client

  • Named as the expert

    A quote or source line — useful for rankings and the next pitch.

  • Real journalists

    People who already file in the niche, not a HARO blast to nowhere.

  • Something to share

    The mention is a proof point your client can put in a deck.

How a brief moves

From intake to a live, indexed placement

The same motion whether you brief a niche edit or a full digital PR campaign.

01

Brief

Niche, anchors, and the report your client will see. We write the plan before anyone sends an email.

02

Match

Publishers and formats that fit the brief: aged pages, bylines, or coverage. Not whatever is sitting in a leftover list.

03

Place

Manual outreach. You approve the page and the anchor before it goes live.

04

Report

Live URL, index status, and a white-label pack you can send without rewriting a line.

Before you brief it

Questions agencies ask about this desk

Sometimes. We can work from existing quotes and bios, or schedule a short call. Tell us what the client will actually do.

Next step

Ready to put this on the desk?

Brief Expert Sources. Send the niche, the DA band, and the report your client needs to see. A specialist replies within one business day.