A cheap vendor sends a URL and calls it done. The awkward question comes three weeks later, when the client opens the page and the link is gone, the domain is a farm, or the anchor is stuffed into a footer nobody reads.
We run the same checks whether the brief is a niche edit or a homepage placement. The report has to survive a client audit. That is the product — not a spreadsheet of domains.
Page, then publisher, then the sentence
First the page: is it indexed, does it have history, does it belong in the niche you already sold? Then the publisher: traffic, age, and a real editorial process. Then the sentence. The link has to belong in the copy. If it reads like a bolt-on, we do not ship it.
If you would not put the URL in a board deck, it does not go in the pack.
What you sign off
- Candidate URL with age, traffic, and relevance notes
- Suggested insertion copy and exact anchor
- Your approval before the edit goes live
- Live URL plus index status in the white-label report
Send the niche and the DA band. We write the plan before anyone emails a publisher. Nothing ships on a guess.
