“DA 40” is the number agencies sell. It is not a page. Clients do not screenshot a metric. They open a URL. If the domain is the right band and the page is a ghost, you still lose the call.
Before a DA 40 placement ships we walk the same three things every time: the page is real, the publisher belongs in the niche, and the sentence is something you can show without flinching.
The brief before the email
We write the plan first. Niche, anchors, and the report your client will see. Then we match publishers — aged pages, bylines, or coverage — not whatever is sitting in a leftover list.
Typical desks run DA 30–50. Tell us the band you already sold. We quote that brief — not a bait-and-switch list.
What you approve
- Publisher shortlist matched to niche and DA band
- The live page and the exact anchor
- Insertion or byline copy before it goes out
- White-label report with URL, index check, and screenshot
Fourteen days on the agreed brief. If you want to see what a DA 40 looks like on your niche, send the band and the story the client report needs to tell.
